Premier Anesthesia

Premier Anesthesia is a National Anesthesia Management Company based in Atlanta, GA. They were looking for a full brand redesign and this was one of the logo concepts that were presented to them. I wanted to create a logo that really tied back to the theme word “Champion” but also emphasize the word “Premier.” The hefty thick “P” would make the brand feel bold and trustworthy. The “swoosh" of the “P” and the gradient is a slight nod to the gentle transition of falling asleep during an anesthesia procedure. The three dividers of the stem of “P” symbolizes each service Premier Anesthesia has to offer: Management, Consulting, and Staffing.